Capture Consumers Attention With Powerful Marketing Campaigns
Whether your marketing includes broadcast plans or flyer distribution to Realtors and builders, Lenders One has the advertising and marketing tools you need to grow your business. On behalf of our Members, we have developed several marketing campaigns that feature a diverse suite of marketing materials that can easily be customized to your specific business model to reflect your company’s message and brand.
National LendRIGHT Campaign
The new standard for mortgage excellence, the LendRIGHT(TM) brand was designed exclusively to focus consumer attention on Lenders One Members. There are a variety of ways to integrate the “seal of approval” into existing marketing efforts, as well as an entire campaign that offers radio scripts, brochures, images and copy for both purchase and refi. A national website (www.lendright.com) supports the brand, drives home-buying consumers to Member sites and showcases Member business success. In addition, an integrated national campaign provides an extraordinary level of support for Members marketing with the LendRIGHT brand.
Marketing Materials & More
We know ad agencies can be expensive and materials created by your loan originators are not always up to company standards, which is why we have created professional marketing materials for each of our campaigns. Whether your marketing budget is $100 or $1,000,000 as a Lenders One Member, you will have
access to marketing tools and materials that you can utilize regardless of your marketing budget. We offer six marketing campaigns that promote homeownership and your company. Whether you choose to use Great Moments in Lending History or Modern Conveniences with Old Fashion Values, you are sure to capture the attention of potential homebuyers.
One of the most popular resources we offer is our online marketing storefront. The system features easy-to-use, form filling technology that allows your staff to create professional, high quality flyers, direct mail and other advertisements in minutes. Your loan officers will no longer have to rely on someone else to create the materials they need - with the marketing storefront they can create their own – no design experience necessary!